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THE SERENNO

District 15 | HAIG ROAD

Developed by Vicland Realty Co. Pte. Ltd.

Tenure
Freehold
Est. TOP
2016
Total units
33
Unit mix
On request
Request viewingCompare projects
Units & pricesPrice psfProject factsLocationTransactionsFAQs

Unit mix

Unit mix will be updated when the developer releases it.

Price range

Median transactedFrom $1.28M
Projects›THE SERENNO

Projects analysis

THE SERENNO

D15 · HAIG ROAD

OverviewPrice psfUnit mixLaunch timelineComparablesKai insightLocationTransactions

Median price

S$1,432 psf

-0.8% vs last 6m

Avg. price

S$1,470 psf

Volume (6m)

2 units

Take-up rate

70%

Units sold

23 / 33

Price psf trend

Latest project transactions

-0.8%
$1,724$1,595$1,465Dec 2021Oct 2025

Unit mix

No data

No unit mix data available.

Launch timeline

First recordJun 2013
Latest saleOct 2025
Completion2016
TenureFreehold

Comparable projects

105 LORONG GD15Private11 AMBER ROADD15Private16 @ AMBERD15Private38 AMBERD15Private

Kai insight

Watch

THE SERENNO shows negative PSF movement of 0.8% across the available transaction window, with 23 recorded sales. Average pricing is S$1,470 psf.

Active resale dataTransit accessDistrict context
View all Kai analysis

Project facts

Address
HAIG ROAD
Tenure
Freehold
Completion
2016
Total units
33
Developer
Vicland Realty Co. Pte. Ltd.

Site plan

Site plan details are available on request.

Facilities

Facilities will be updated when the developer publishes them.

Location amenities

Transport

5

PAYA LEBAR MRT STATION

1.17 km · 14 min walk

DAKOTA MRT STATION

1.18 km · 14 min walk

PAYA LEBAR MRT STATION

1.29 km · 15 min walk

PAYA LEBAR MRT STATION

1.35 km · 16 min walk

Education

12

TANJONG KATONG SECONDARY SCHOOL

SECONDARY · 0.18 km away

TANJONG KATONG GIRLS' SCHOOL

SECONDARY · 0.35 km away

HAIG GIRLS' SCHOOL

PRIMARY · 0.61 km away

TANJONG KATONG PRIMARY SCHOOL

PRIMARY · 0.65 km away

Convenience

10

Baggie's Deli

0.36 km away · BAGGIE'S PTE. LTD.

BNM TRADING

0.47 km away · BNM TRADING PTE. LTD.

FOODIE MARKET PLACE

0.50 km away · FOODIE MARKET PLACE PTE. LTD.

COLD STORAGE

0.52 km away · COLD STORAGE SINGAPORE (1983) PTE LTD

Buyer costs

Median price

$1,280,000

Based on project transactions

Buyer's Stamp Duty

$33,800

Before ABSD profile changes

Down payment

$307,500

25% estimate

Monthly payment

$4,618/mo

25-year loan at 3.5%

Median rent

No rental data

Based on active rentals

Gross yield

Insufficient data

Annual rent over median price

Recent transactions

70 transaction records

Sales (23)

Oct 2025

Apartment · 103 HAIG ROAD #04-07

$1,710,000 · $1,638 psf

Jul 2025

Apartment · 103 HAIG ROAD #05-05

$2,000,000 · $1,575 psf

Apr 2025

Apartment · 103 HAIG ROAD #02-06

$1,317,500 · $1,700 psf

May 2024

Apartment · 103 HAIG ROAD #03-01

$835,000 · $1,724 psf

Dec 2023

Apartment · 103 HAIG ROAD #03-08

$820,000 · $1,693 psf

May 2023

Apartment · 103 HAIG ROAD #02-07

$1,530,000 · $1,465 psf

Jan 2023

Apartment · 103 HAIG ROAD #03-04

$1,280,000 · $1,652 psf

Feb 2022

Apartment · 103 HAIG ROAD #02-08

$738,000 · $1,524 psf

Rentals (47)

May 2026

Non-landed Properties · HAIG ROAD

$2,600/mo · 400-500

Nov 2025

Non-landed Properties · HAIG ROAD

$2,700/mo · 400-500

Nov 2025

Non-landed Properties · HAIG ROAD

$3,300/mo · 800-900

Oct 2025

Non-landed Properties · HAIG ROAD

$3,100/mo · 800-900

Sept 2025

Non-landed Properties · HAIG ROAD

$4,000/mo · 1000-1100

Sept 2025

Non-landed Properties · HAIG ROAD

$3,800/mo · 900-1000

Jul 2025

Non-landed Properties · HAIG ROAD

$2,900/mo · 400-500

May 2025

Non-landed Properties · HAIG ROAD

$2,600/mo · 400-500

Market review

THE SERENNO is a freehold apartment development located in District 15 within the East Coast and Marine Parade area. The project has a median transaction price of $1,230,000 and a median price per square foot of $1,606.203.

AI-generated analysis based on available market data. Last updated Apr 2026.

Frequently asked questions

What is the tenure and location of THE SERENNO?

THE SERENNO is a freehold apartment situated in District 15, which encompasses the Marine Parade and East Coast regions. The freehold status means the land ownership is held in perpetuity by the owners.

What is the median price and PSF for units in this project?

Based on 10 transactions, the median price for a unit is $1,230,000. The median price per square foot is $1,606.203, with a broader PSF range between $1,419 and $1,724.

How have prices for smaller units changed recently?

A 484 sqft unit transacted for $835,000 at $1,724 psf in May 2024. This is an increase from a similar 484 sqft unit that sold for $820,000 at $1,693 psf in December 2023.

What is the price for a three-bedroom or larger unit?

Recent transactions for larger units include a 1,044 sqft unit sold for $1,710,000 and a 1,270 sqft unit sold for $2,000,000. These transactions occurred in October 2025 and July 2025 respectively.

What are the PSF rates for mid-sized units?

A 775 sqft unit transacted in April 2025 for $1,317,500, which equates to $1,700 per square foot. This sits at the higher end of the project's PSF range of $1,419 to $1,724.

How many transactions have been recorded for THE SERENNO?

There have been a total of 10 transactions recorded for the project. These transactions provide a median price point of $1,230,000 for the development.